Kommunikation als Gefahr: Nutzerreaktion auf Nachrichten mit verdächtigen Links per E-Mail und Facebook

AuthorGassmann, F.; Benenson, Z.; Landwirth, R.
TypeJournal Article
AbstractLinks in messages can imply a significant security risk because they may contain malware or phishing attempts. In contrast to computer science, phishing has rarely been studied in sociology. Using a field experiment (n = 1255) and a standardized online survey (n = 716), reactions of people who received a Facebook or email message with a link from a non-existing person were empirically compared using multiple logistic regressions. Further, the frame selection model was used to propose a first theoretical sociological approach. The results showed that, for emails, 20% of recipients responded to phishing messages while, for Facebook, the percentage more than doubled, with 42%. In general, curious readers clicked on the link more often. Contrary to the assumptions of the theoretical model, people who pay more attention to the message are more likely to click on the link. In accordance with the theoretical model, knowledge about possible dangers via email attachments paired with high attention lead to non-clicking.
PartÖsterreichische Zeitschrift für Soziologie : ÖZS, Vol.44 (2019), Supplement 1, pp.135-155
PartnISSN : 1011-0070