The use of web tracking technologies and its compliance with the consent-requirement

AuthorDiel, Sarah; Heeremann, Wendy; Spychalski, Dominik
TypeConference Paper, Electronic Publication
AbstractEvery day, numerous web tracking tools are used for advertising or as a basis for developing or improving products. The use of these technologies has a significant impact on the privacy of individuals, as they provide service providers with personal data and profiles can be created. From a user’s perspective, it is not always transparent which kind of data is collected and how it is used and transmitted through an interconnected ad ecosystem with a number of participants with primarily monetary interests. This paper analyzes the use of tracking technologies in current practice and its compliance to the consent-requirement of the GDPR.
ConferenceGesellschaft für Informatik (GI Jahrestagung) <51, 2021, Berlin; Online>
PartGesellschaft für Informatik -GI-, Bonn: INFORMATIK 2021. Computer Science & Sustainability: 51. Jahrestagung der Gesellschaft für Informatik, 27. September - 01. Oktober 2021, Online und Berlin. Bonn: GI, 2021. (GI-Edition - Lecture Notes in Informatics (LNI). Proceedings P-314), pp. 789-794